As more women become watch lovers, collectors, and professionals, watches gain a fresh perspective and different approach. The watch industry has evolved from telling time to creating symbols of style and elegance. In connection to the fashion world, female celebrities like Rihanna set trends and style statements. Female watch connoisseurs create unique interpretations of luxury watches, making waves both in the fashion and watch world.

The hashtag 'watches' has billions of views, with watch influencers rising. On social media, watches get an uplift with reviews, discussions, and industry insights. Some women became the industry's dark horse, with Instagram and YouTube leading the way to showcase their personal style and love of watches, sharing knowledge and perspectives while challenging traditional norms.

After her extensive research, my colleague, Isa Mendes, curated a list of women leading the way in the watch industry and social media. It's THE list for a metamorphosis of time, individual expression, and professional mastership.

So, let's meet some worldwide top female watch influencers.

From Tokyo and beautiful all-around locations in Japan, Ay and Ty present us with adorable scenic photography of their amazing lifestyle and impressive watch collection. 

From well-established brands such as Patek Philippe (which Ay seems to love) to independent brands, Ay and Ty take their watch collection to events and exquisite restaurants, mixing watches with cars, couture, and startling scenarios. Brands we can find include Patek Phillipe, Rolex, Richard Mille, Roger Dubuis, F. P. Journe, Rexhep Rexhepi, Naoya Hida & Co.

Besides the good vibes, Lung shares stunning timepieces, and she's a top watch lover from our collection of Instagram female watch lovers. 

Based in Hong Kong, Lung introduces us to her vintage watch collection and some rare findings through her Instagram posts dedicated to sharing her passion for watches and collecting watches, a great mix between vintage and very modern pieces. 

She is also a co-host on The Waiting List, a podcast on watches, industry, and collectors.

Vivi is the face of another industry power couple. Married to Josh, marketing and communications director at Oris North America, she was born in Switzerland and has been diving into watches since she can remember. 

Her passion and will are to deeply understand the watch industry while sharing her love for watches. Her feed portrays several brands, highlighting I.W.C. Schaffhausen as the brand's Senior Public Relations.

From Christie's to Sotheby's and from there to Hodinkee and to creating her brand, Cara is a natural-born leader in the watch industry. Her Instagram reveals her leadership and knowledge with a sneak peek of her life, interests, and activities. 

Lover of watches and style, Cara shares the fun of finding the perfect watch to match your mood and style, posting as well about Parchie. This imaginary childhood friend became her child-oriented watch brand.

Light-hearted and opinionated, Britt Pearce brings joy to a man's world: the watch world. Slowly but surely transforming her hobby into a full-time activity, Britt creates watch review YouTube videos and Instagram content about her watch collecting hobby. And she's also into G-Shock watches 😊

Passionate about design, décor, and watches, businesswoman Vivien, CEO of various family businesses including Transportation and Rattana Group Property and Development, shares her creative side and watch collection on Instagram. 

Growing up in the real estate world, Vivien hails from Thailand and learned business at a young age. She's also actively involved in charitable work as a goodwill ambassador, building schools and hospitals for underprivileged children. 

Her love for travel takes her to exotic locations, where she indulges in collecting stunning jewelry from renowned brands like Tiffany, Graff, and Bvlgari, as well as exquisite timepieces from Patek Philippe, Rolex, Cartier, and Richard Mille. 

With a flair for attending red carpet events and Galas, Vivien is often seen adorning the remarkable Patek 7118/1300R (during Watches and Wonders 2023 where, for instance, Rolex introduced their new models) and other Patek Philippe Nautilus and Aquanaut collections. Her unwavering passion for watches makes her a prominent collector of luxury brands.

Canadian with a touch of Lithuanian, Julie has adopted Portugal as the place to spend the cold Canadian winters, where she designs graphite clocks and detailed mechanisms illustrations. On Instagram, we glimpse her lifestyle, watch collection, and work, following iconic brand illustrations, such as A. Lange & Söhne, T.A.G. Heuer, or Zenith.

With an Instagram account filled with luxurious pictures, Misha introduces us to her watch collection and stylish fashion accessories, mainly sharing #ootd, focusing on her outfit of the day. She is also the co-host for Luxury Unedited, a recent podcast defined as a raw dialogue between two fashion and luxury experts.

Making a parody of the geek watch culture and creating a space for women, Brynn is the millennial watch unfiltered connoisseur in the arena. She plays around with watches and pop culture while hitting luxury timepieces for women who love watches.

Marketing professional and watch enthusiast who talks on YouTube about everything watch related for those who love watches without borders, definitions, or boundaries. She also runs a YouTube channel with her husband, again about watches. On Instagram, Jenni posts about… watches, including our beloved G-Shock series 😊

It all started as an influencer account becoming the coolest media company around. Supercar Blondie cover cars and tech, luxury, and gaming, finding the most exquisite stuff you can imagine. And watches too.

Inspired by these amazing influencers? Look no further as we got you covered with our special Collection as unique as you are! Our CasiOak Mini Collection reaches new heights, with specific concepts and designs. Every CasiOak Mini in our Collection is artfully hand-painted and perfectly crafted for stylish, slender wrists.